Strategic Positioning of IT Company in the Mobile Payments Market Africa and Indian Ocean Islands


Context: Expand Technology is an IT company specializing in payment solutions that wanted to reposition their products, brand and strategy to enter the mobile payments market.

Objective: lead the strategic repositioning from the private payment industry by offering smart cards to the mobile payments market in African and Indian Ocean Islands.

Deliverables: recommendations on the mobile payment services orientation and proposal on the re-branding, position and deployment of mobile technology solutions.