Strategic Positioning of IT Company in the Mobile Payments Market Africa and Indian Ocean Islands
Context: Expand Technology is an IT company specializing in payment solutions that wanted to reposition their products, brand and strategy to enter the mobile payments market.
Objective: lead the strategic repositioning from the private payment industry by offering smart cards to the mobile payments market in African and Indian Ocean Islands.
Deliverables: recommendations on the mobile payment services orientation and proposal on the re-branding, position and deployment of mobile technology solutions.
Support MTN Benin to develop a payment ecosystem around moto-taxis drivers (Zemidjans)
MTN wants to set up a payment ecosystem around the Zemidjans (moto-taxi drivers in Benin), using mobile money as a solution to the challenges they face: Phase 1: Addressing security and liquidity issues with the implementation of merchant payment. Phase 2: Addressing a lack of means to meet their ambitions with a digital group savings product (“tontine”).
Digital portfolio scan for financial sector clients
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