Strategic Positioning of IT Company in the Mobile Payments Market

Strategic Positioning of IT Company in the Mobile Payments Market Africa and Indian Ocean Islands

Context: Expand Technology is an IT company specializing in payment solutions that wanted to reposition their products, brand and strategy to enter the mobile payments market.

Objective: lead the strategic repositioning from the private payment industry by offering smart cards to the mobile payments market in African and Indian Ocean Islands.

Deliverables: recommendations on the mobile payment services orientation and proposal on the re-branding, position and deployment of mobile technology solutions.

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