Positioning Strategy for Mobile Financial Services (MFS) in Bangladesh

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Context: Axiata, an MNO active in several Asian countries wanted an evaluation of its current business to see how it could position itself in the marketplace to offer mobile financial services. Axiata with GIZ also wanted to establish a baseline for a public-private partnership to fund the cost and early phase implementations.

Objective: Accessing the competitive landscape, regulatory environment and the company’s own capacity to offer mobile financial services.

Deliverables: Market study; internal assessment; strategic and operational plan.

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