Market study of Senegalese migrants in Spain and product development of remittance-linked products


Context: Since 2009, PAMECAS, in collaboration with ADA, is promoting the savings of Senegalese migrants. Pamecas wishes to adapt its product and services for migrants residing in Spain.

Objective: Perform a market study about the needs of Senegalese migrants in Spain and suggest improvements for the Pamecas remittance products.

Deliverables: Market study identifying the characteristics of the Senegalese diaspora in Spain and their needs for financial services; Product development plan to improve the current products (features, pricing, operations, promotion, distribution); Financial/business model; Action plan for Implementation.