Development of the digital finance strategy in Ivory Coast
The payment sector in Côte d’Ivoire gives large importance to the digital payments instruments. However, it must adapt to the arrival of new players, new technologies and changing user expectations. In 2014, Côte d’Ivoire adopted the Financial Sector Development Strategy to reorganize, stabilize and develop the sector. This strategy is broken down into a sectoral and thematic action plan. The Financial Sector Development Program (PDESFI), created in 2014 by the Government, is the body responsible for implementing the strategy.
As part of its mission, and in order to accelerate the development of the digital finance sector, PDESFI wished to develop a strategy for the development of digital finance. The definition of a strategy for the development of digital finance aims to accelerate the development and securing of innovative means of payment and the competitiveness of the Ivorian payments industry.
- Review documentary: PESTLE analysis on the situation of digital finance in Côte d’Ivoire; Comparative study of Côte d’Ivoire and other relevant countries; Research tools (questionnaires) and stakeholder mapping
- In-depth interviews with industry stakeholders: 30 stakeholder interviews (government, private sector, and international agencies)
- Preparation of the strategy document: Development of the national strategy framework for the Ivory Coast by clearly identifying the status and future needs of each element of the digital finance ecosystem: policies and regulations, distribution, providers, partners, clients, networks of agents and levers of adoption; Development of the work plan for the implementation of the country strategy (with activities, and calendar over 5 years and working budgets) ; Results Chain Project ; Framework for measuring results and the results chain ; Stakeholder strategy presentation workshop