Positioning Strategy for Mobile Financial Services (MFS) in Bangladesh

Context: Axiata, an MNO active in several Asian countries wanted an evaluation of its current business to see how it could position itself in the marketplace to offer mobile financial services. Axiata with GIZ also wanted to establish a baseline for a public-private partnership to fund the cost and early phase implementations.

Objective: Accessing the competitive landscape, regulatory environment and the company’s own capacity to offer mobile financial services.

Deliverables: Market study; internal assessment; strategic and operational plan.

Other Projects

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Leveraging Gender Balance for Zoona Malawi

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Development of the digital finance strategy in Ivory Coast

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Study and recommendations for regulators to drive the digital transformation of microfinance in Africa

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Evaluation of an agent network in rural Senegal

MM4P is providing support to InTouch to fill the gap in the number of service points (number of agents) active in rural areas, through a national deployment of 368 active agents. Ten departments are targeted. InTouch S.A. operates in the sector of information and communication technology and digital financial services. It offers an aggregation of different payment methods and distributes various digital financial services through simple and reliable access via a large network of agents. This aggregation consists of an application solution embedded on a mPos (Mobile Point Of Sale) called the One-Stop-Shop (GU).

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