Assessment of Mobile Banking Opportunities for MFIs in Rural Areas Madagascar

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Context: AFD and the Microfinance Association of Madagascar wanted to analyze the constraints to the development of mobile financial services for clients in rural areas.

Objective: assess the regulatory, technical and economic feasibility for the MFIs to offer mobile banking services, which could contribute to the improvement and supply of financial services for clients in rural areas.

Deliverables: strategic report identifying how MFIs could be involved in different mobile banking business models; workshops organized with over 100 stakeholders from MFIs, the central bank, commercial banks, mobile operators, third-party operators and donors to validate business models and suggested assistance from French Financial Cooperation and other development partners (TA and Financing).

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