Analytics for Mobile Money, customer adoption & distribution performance in Ghana


Context: CGAP assists MTN Mobile Money in improving its customer adoption in Ghana.

Objective: Evaluate Mobile Money performance particularly on customer adoption and agent network deployment. Define the required key performance indicators and the improvement actions. Deploy these commercial actions and measure results.

Deliverables: Deployment of online dashboards focusing on the performance of Mobile Money; Deliver a model to select potential adopters and assist MTN to lead the campaign.